Route Consultant Privacy Policy – United States
If you reside in Canada, please see our Privacy Policy applicable to Canadian residents.
Updated: November 2022
Included below:
Overview
Age of Users/Parents or Guardians
Personal Information We May Collect
Use of Personal Information
Sale or Sharing of Personal Information
Disclosure of Personal Information in the Preceding 12 Months
To Exercise Your Right to Opt-Out
To Exercise Your Right to Opt-In
Opting Out of Non-Essential Email or Text Communications
Your Privacy Rights
Exercising Your Privacy Rights
Response Timing and Format
Requests Submitted by Authorized Agents
Notice of Financial Incentives
California "Shine the Light"
Do Not Track
Information We May Collect Indirectly
Cookies and Similar Technologies
Your Choices in Relation to Tracking and Online Advertising
Cookie Policy
Security
Retention
Third-party Website
Changes to this Privacy Policy
Contact Us
Overview
This Route Consultant (“Route ”, “us”, “we” or “our”) Privacy Policy (or the “Policy”) is designed to inform you about the types of information we collect, how we collect, use, process, and disclose that information, and the choices you can make about how we collect, use, process, and disclose your personal information.
This Privacy Policy applies to personal information collected on our website, https://www.routeconsultant.com/ (the “Website”), through our website, and anywhere else this Privacy Policy is posted. References herein to the “Website” also include the websites of the entities listed as Route Consultant affiliates in this Section.
If you reside in or are located in the European Economic Area ("EEA"), the United Kingdom (“UK”), or anywhere else other than in the United States, our Website and services are not directed to you and not intended for your use. If you reside in Canada, please see our Privacy Policy applicable to Canadian residents.
This Policy applies to Route Consultant and all of its affiliates.
This Privacy Policy applies to information collected through our digital properties, services we offer, our events, and virtual sessions (collectively, our “Services”). When using our Website, you may choose to interact with features from third parties that operate independently from Route, such as social media links and links to third-party websites. Route has no control over and is not responsible for the privacy practices of such third parties. This Privacy Policy does not apply to the extent Route does not own or control any linked websites or features you visit or use. We recommend that you familiarize yourself with the privacy practices of these third parties.
Please read this Privacy Policy carefully. By interacting with Route Consultant through our Website, mobile applications, products, services, and all other websites developed, owned or maintained by Route Consultant, you agree to us collecting, using, storing, disclosing and otherwise processing your personal information in accordance with this Privacy Policy.
This Privacy Policy may change from time to time, and your continued use of the Website or our Services after we make those changes is deemed to be acceptance of those changes. Please check this page periodically for updates to our Privacy Policy. If you do not consent to the collection, use, storage, disclosure or other processing of your personal information as described in this Policy, you should discontinue using our Website and not provide your personal information.
Age of Users/Parents or Guardians
Neither our Website nor our Services are directed to or intended for persons under 16 years of age. We do not knowingly collect any personal information from persons under 16 years of age. If you are under the age of 16, do not use or provide any information on the Website, through features of the Website or through the Services, register on the Website or for the Services, make any purchases through the Website, use any of the interactive or public comment features of the Website, or provide any personal information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use.
If we become aware that we have unknowingly collected personal information from a person under the age of 16, and we do not have parent or guardian consent on file, we will delete such personal information from our records. If you believe we have collected or are processing personal information from a person under 16 years of age without consent, please contact us.
If you are between the ages of 13 to 16 years of age and would like to use our Website and Services, contact us so that we may obtain your affirmative consent to the collection and use of your personal information as set out herein.
Personal Information We May Collect
Our Website collects information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household or device ("personal information"). Personal information does not include publicly available information from government records; de-identified or aggregated consumer information, and information excluded from the privacy laws in effect for states within the United States and federal U.S. privacy laws (or collectively “U.S. privacy laws”), such as health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA), as amended, the California Confidentiality of Medical Information Act, clinical trial data, qualifying research data, personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act, the Gramm-Leach-Bliley Act, the California Financial Information Privacy Act, and the Driver's Privacy Protection Act of 1994.
We collect various types of information from and about users of our Website in order to provide and improve the Website and Services we offer and to communicate with you about our offerings. The information we collect includes information:
By which you may be personally identified
That is about you but individually does not identify you
About your internet connection, the equipment you use to access our Website or Services, and usage details about the Website and Services
We may require certain personal information where, for example, it is necessary under law to perform the Services or a contract with you, to enroll you in an event, or to provide you with information you have requested.
We may collect the following categories of personal information:
Identifiers, such as:
name,
postal address,
email address,
phone numbers,
online identifiers,
IP address,
mobile device information (e.g., unique device identifier assigned to the device, mobile carrier, operating system, and other device attributes)
Personal Information Categories Listed in the California Customer Records statute, such as name, driver’s license or other photo identification, postal address, phone numbers, employment, employment history
Characteristics of Protected Classifications Under U.S. State or Federal Law, such as, age, national origin, disability
Commercial Information, such as, products or services purchased or considered, credit/debit card number, other purchasing or consuming tendencies
Internet or Other Electronic Network Activity, such as:
browsing history,
search history,
advertisement interaction,
social media content and information,
blog comments, content, and information
Geolocation Data, such as, IP address, physical location, GPS signals broadcast by your mobile device
Usage Information, such as which pages on our Website you access, the frequency of access, what you click on while on our Website, and when you accessed the Website
Professional and Employment-related Information, such as business contact details, job title or employer (not collected from Website)
Inferences drawn from other personal information, such as a profile reflecting preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes
Personal Information you provide to us: We collect personal information you provide to us through the Website or as part of the Services through the following methods:
If you request that we contact you by completing a Contact Form, you will be asked to provide your name, email address, and a message.
If you sign up for any of our online courses, events, or training modules, you may be asked to provide your name and contact information.
If you interact with our Website by sharing on a social media platform, we may collect the information that you post. Please note that your comments will also be visible to the public, so you should never share personal information that you would like to keep private.
If you send us an email, we will collect your email address and any information that you provide in the email.
When ordering Services on the Website, you may be asked to provide a credit or debit card number or other payment and billing information.
If you interact with our blog by sharing a blog post on a social media platform, we may collect the information that you post. If you post a comment to the blog, we may collect that information, as well as your name, email address, and website. Please note that your comments will be visible to the public, so you should never share personal information that you would like to keep private.
Personal information that you provide to us directly.
Account or other login credentials
Transaction details about purchases and the content of your communications (written, oral or electronic) when you interact with our customer service team
Audio recordings from customer service calls
For any other purpose with your consent
We do not collect biometric information or sensory data. We do not collect non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. § 1232g, 34 C.F.R. Part 99)).
If you provide any personal information about another individual to us, you are responsible for making sure that you have the authority to do so and to allow us to use their personal information in accordance with this Policy.
We collect information in the following ways:
Directly from you when you provide it to us
Automatically as you navigate through the Website. Information collected automatically may include usage details, IP addresses, and information collected through cookies or other tracking technologies
From third parties, for example our, our service providers
Information from other sources: We may receive information from other sources, such as through social media, third-party platforms and forums, contacts, and business partners. Examples of the types of information we may receive from other sources are:
Personal information, such as your name, personal and professional mailing address, email and phone number
Profile information, comments, and similar information provided to or on social networks and other forums that connect to us.
Interests, demographic data, and purchasing behavior.
Information collected from you offline or through other channels. For example:
Information you provide when attending an event or other in-person function.
Information you provide over the phone, such as when we discuss our Services with you.
Some of the information we collect may, when combined with other information, be personal information that could be used to identify you. Such information is treated as personal information.
You are responsible for ensuring the accuracy of personal information you provide to us. Inaccurate information may affect your ability to use the Services, including the information you receive when using the Services and our ability to contact you.
Use of Personal Information
We use, store, and otherwise process the information we collect to provide and improve our Website and Services, to support our business functions, to fulfill legal obligations we may have to you or others, and to personalize, provide, measure and improve our advertising and marketing.
Some examples of how we may use the personal information we collect include:
To respond to your inquiries and provide support
To present our Website and its contents to you
To provide you with information or services that you request from us, such as registration for online and in-person events, email alerts and updates, or other marketing information or opportunities
To provide you with information about us, our Services and business activities
To comply with any applicable COVID-19 tracing efforts
For customer service and customer support purposes
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection activities
To facilitate payment or delivery of services requested
To help prevent transactional fraud
To provide you with support and respond to your inquiries, such as to investigate and address your concerns, and monitor and improve our responses
To create, maintain, customize and help secure your account with us
To manage your account and provide you with notices regarding the Services
To provide, personalize, measure, and improve your experience with our Website and to deliver content, product and service offerings based on your advertising customization preferences
To help maintain and improve the safety, security, and integrity of our Website and Services
To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Website or Services is among the assets to be transferred
For testing, research, analysis, and product development, such as to develop and improve our Website, Services, databases, other technology assets, and other offerings
To respond to law enforcement requests as required by applicable law, court order or governmental regulation
To support our general business operations
To notify you about changes to our Website or Services
As described to you when collecting your personal information
To fulfill any other purpose for which you provide it
For any other purpose with your consent
For any other lawful purpose
We may also use your personal information to contact you about our own or third-parties' goods and services that may be of interest to you or to enable us to display advertisements to our advertisers' target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria. For more information about how third-parties might collect your information or make assumptions about whether you meet its target criteria, please see our cookie policy. If you do not want us to use your personal information in this way, please adjust your preferences in your user account profile. For more information about exercising your rights with respect to your personal information, please see your privacy rights.
Sale or Sharing of Personal Information
We may sell or share the personal information we collect for one or more of the following purposes:
To respond to your inquiries and provide support
To present our Website and its contents to you
To provide you with information or services that you request from us, such as registration for online and in-person events, email alerts and updates, or other marketing information or opportunities
To provide you with information about us, our Services and business activities
To comply with any applicable COVID-19 tracing efforts
For customer service and customer support purposes
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection activities
To facilitate payment or delivery of services requested
To help prevent transactional fraud
To provide you with support and respond to your inquiries, such as to investigate and address your concerns, and monitor and improve our responses
To create, maintain, customize and help secure your account with us
To manage your account and provide you with notices regarding the Services
To provide, personalize, measure, and improve your experience with our Website and to deliver content, product and service offerings based on your advertising customization preferences
To help maintain and improve the safety, security, and integrity of our Website and Services
To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Website or Services is among the assets to be transferred
For testing, research, analysis, and product development, such as to develop and improve our Website, Services, databases, other technology assets, and other offerings
To respond to law enforcement requests as required by applicable law, court order or governmental regulation
To support our general business operations
To notify you about changes to our Website or Services
As described to you when collecting your personal information
To fulfill any other purpose for which you provide it
For any other purpose with your consent
For any other lawful purpose
To Whom Your Personal Information May be Disclosed:
We may share your personal information by disclosing it to a third party for a business purpose. We make these business purpose disclosures under written contracts that describe the purposes, require the recipient to keep the personal information confidential, and prohibit using the disclosed information for any purpose except performing the contract. We make these disclosures where it is required in order for us to perform our obligations under our contract with you, where it is required to provide the Services you requested, where it is required by law, or where we have another legitimate interest in doing so, including, but not limited to, as follows:
To our affiliates (such as companies that we own, that own us, or companies that share common ownership with us)
To consultants, service providers, and other third parties that perform services on our behalf, such as credit card payment processors, event planners and coordinators, data management and storage providers, marketers and advertisers, analytics and research companies, and professional advisors
To law enforcement agencies, regulators, and courts in response to a court order, subpoena, regulatory requirements or similar legal process, to report any activities we reasonably believe to be unlawful, or as otherwise required by law
To combat fraud or criminal activity, and to protect our rights, users, and business partners, or as part of legal proceedings affecting Rout Consultant
To another entity in connection with a merger, transfer of data assets, reorganization, divestiture, financing, dissolution, or similar corporate event involving all or part of our business
· To enforce or apply our terms of use and other agreements, including for billing and collection purposes
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of our Company, our customers, or others
Where it is necessary to respond to a public health emergency, or in an emergency, to protect the safety of your health and property
To a reasonable extent, for purposes of carrying out news reporting and media monitoring for public interests
For any other purpose disclosed by us when you provide the information
Otherwise with your consent
Disclosure of Personal Information in the Preceding 12 Months
Sharing of Personal Information: In the preceding twelve (12) months, we have shared for a business purpose the following categories of personal information to the categories of third parties indicated in the information below:
Identifiers -- Name, alias, postal address, unique personal identifier, online identifier, Internet Protocol (IP) address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers
Customer Records Information -- Name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit or debit card number, other financial information, medical information, health insurance information
Characteristics of Protected Classifications Under California or Federal Law -- Race, religion, sexual orientation, gender identity, gender expression, age
Commercial Information -- Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies
Internet or Other Electronic Network Activity -- Browsing history, search history, and information regarding a consumer’s interaction with an Internet website, application, or advertisement
Geolocation Data
Professional or employment-related information
Inferences -- Inferences that could be used to create a profile
We have shared this personal information for the following reasons:
To respond to your inquiries and provide support
To present our Website and its contents to you
To provide you with information or services that you request from us, such as registration for online and in-person events, email alerts and updates, or other marketing information or opportunities
To provide you with information about us, our Services and business activities
For customer service and customer support purposes
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection activities
To facilitate payment or delivery of services requested
To manage your account and provide you with notices regarding us and our Services
To provide, personalize, measure, and improve your experience with our Website and to deliver content, product and service offerings based on your advertising customization preferences
To help maintain and improve the safety, security, and integrity of our Website and Services
To support our general business operations
With your consent or as provided by you
We do not collect Sensitive Personal Information.
Sale of Personal Information: We do not sell your personal information.
To Exercise Your Right to Opt-Out
You can opt-out of the sharing of your personal information by clicking Do Not Share My Personal Information.
or by contacting us via the information in the contact us section of this Privacy Policy. You may also exercise your opt-out rights by managing your preferences, as set out in the cookie policy. Please note that there are some categories of personal information that are required and that may not be subject to the opt-out rights, such as personal information needed to complete a transaction you requested. This is disclosed further in the Your Privacy Rights section.
To Exercise Your Right to Opt-In
You can opt-in to the sharing of your personal information by contacting us.
Opting Out of Non-Essential Email or Text Communications
If you do not wish to receive email or text communications from us, you may opt out of receiving such communications by emailing or writing to us as provided in the Contact Us section below. You may also reply to the email or text in question and request that you receive no further correspondence from us. You may follow this same procedure to change or update information you have previously provided to us.
Your election not to receive promotional and marketing correspondence from us will not (a) preclude us from corresponding with you, by email, text or otherwise, regarding your existing or past relationship with us, nor (b) preclude us, including our employees, contractors, agents and other representatives, from accessing and viewing your personal information while maintaining and improving the Website.
Your Privacy Rights
To the extent provided for by law and subject to applicable exemptions, you have the following rights in relation to the personal information about you that we have collected:
Right to Know: You have the right to request the following information relating to our collection and use of your personal information over the past 12 months:
The categories of personal information collected
The categories of sources from which personal information is collected
The business or commercial purpose for collecting, selling, or sharing personal information
The categories of third parties to whom we disclose personal information
The specific pieces of personal information we have collected about you
You may make up to two (2) requests to know within a 12-month period. If you would like to exercise your rights, you can call, email or write to us as set out in the Contact Us Section.
Right to Access: You have the right to request disclosure of the personal information listed concerning your Right to Know.
Right to Correct: You have the right to request that we correct inaccurate personal information. In considering this request, we take into account the nature of the personal information and the purposes of the processing of the personal information. We will use commercially reasonable efforts to correct the inaccurate personal information as you have requested.
Right to Delete: You have the right to request that we delete your personal information. Subject to certain exceptions, we will endeavor to delete your personal information and direct any service provider to delete your personal information. Once we receive your request and confirm your identity, we will review your request to see if an exception allowing us to retain the information applies. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
Complete the transaction for which we collected the personal information, provide a service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you
Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities
Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law
Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent
Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us
Comply with a legal obligation
Make other internal and lawful uses of that information that are compatible with the context in which you provided it
We will delete or de-identify personal information not subject to one of these exceptions from our records and will direct our service providers to take similar action. We do not provide these deletion rights for business-to-business (B2B) personal information, unless otherwise required to do so by applicable law.
If you would like to exercise your right to deletion, you can call, email or write to us as set out in the Contact Us Section.
Right to Know Personal Information Shared and To Whom: For the prior 12 months, you have the right to request disclosure of:
The categories of personal information that we collected about the you
The categories of personal information that we sold or shared about you
The categories of third parties to whom the personal information was sold or shared, by category of personal information for each category of third parties to whom the personal information was sold or shared
The categories of personal information that we disclosed about you for a business purpose and the categories of persons to whom it was disclosed for a business purpose
If you would like to exercise your right to know, you can call, email or write to us as set out in the Contact Us Section.
Right to Opt-Out: You have the right to direct us not to sell or share your personal information. However, we do not sell your personal information.
Right to Opt-In: If you are between the ages of 13 and 16 years of age, you have the right to opt in, or to have a parent or guardian opt in on your behalf, to such sales and sharing.
If you have exercised your right to opt-out of the sharing of your Personal Information, you have the right to opt-in to the sharing of your personal information.
Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising any of the rights described above. We will not:
Deny you services
Charge you higher prices or rates for services because of exercising your consumer rights to your data, including through granting discounts or other benefits, or imposing penalties
Provide you a different level or quality of services
Suggest that you may receive a different price or rate for services or a different level or quality of services
However, we may offer you certain financial incentives permitted by law that can result in different prices, rates, or quality levels. Any legally-permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time. We do not currently provide any such incentives.
Exercising Your Privacy Rights
Verification: Only you, or someone legally authorized to act on your behalf, may make a request to exercise your privacy rights. We will need to verify your identity before processing your request. In order to verify your identity, we will generally either require you to login to your account or we must be able to match certain information you provide us to the information we maintain about you. Your request must:
Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative of such person
Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
Certain requests may require us to obtain additional personal information from you. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We will only use personal information provided in the request to verify the requestor’s identity or authority to make the request.
Authorized Agents: You can empower an “authorized agent” to submit requests on your behalf. We will require the authorized agent to have a written authorization confirming their authority pursuant to the relevant legal regulations.
Response Timing and Format
We endeavor to substantively respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing prior to the expiration of the original 45 days.
We will deliver our written response electronically to the email address we have on file for you, regardless of the email address from which you submitted the request.
Any disclosures we provide will only cover the 12-month period preceding our receipt of your request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Requests Submitted by Authorized Agents
In certain circumstances, you are permitted to use an authorized agent, as that term is defined by the California Consumer Privacy Act (“CCPA”) and the California Privacy Rights Act (“CPRA”) (“Authorized Agent”), to submit requests on your behalf where you provide sufficient evidence that the requestor is an authorized agent with written permission to act on your behalf and you successfully verify your own identity with us. An Authorized Agent can make a request on the subject consumer’s behalf by:
For requests to know and delete: (1) providing a valid power of attorney under the laws of the subject individual’s state of residence; or (2) providing sufficient evidence to show that the subject consumer has (i) provided the Authorized Agent signed permission to act on their behalf, (ii) verified their own identity directly with us, and (iii) directly confirmed with us that they have provided the Authorized Agent permission to submit the request on their behalf
For requests to opt out: submitting a signed permission demonstrating that the Authorized Agent has been authorized by the subject consumer to act on their behalf
Notice of Financial Incentives
From the time to time, we may run sweepstakes, contests, or other offers and promotions (collectively, “Programs”) that may be deemed “financial incentives” in relation to our collection of personal information under applicable U.S. privacy laws. A business may offer financial incentives for the collection, sale or deletion of personal information, provided it is not unjust, unreasonable, coercive or usurious, and is made available in compliance with applicable transparency, informed consent, and opt-out requirements. We may run sweepstakes or contests from time to time. Please refer to the terms and conditions of each Program for additional information about the Program, including how eligible consumers can opt-in or opt-out of the Program at any time. In order to enter a Program, you may be required to provide us or a service provider acting on our behalf with certain personal information, such as identifiers including your name and contact information (“Rewards Data”). If you submit your entry in accordance with the applicable Program’s rules, you may be entered into the Program and will get a chance to win a prize or receive another benefit from us. The value of Rewards Data is related to the value of your information and the costs associated with offering the Program.
California "Shine the Light"
In addition to the rights described above, California’s “Shine the Light” law permits California residents to request certain information regarding our disclosure, if any, of certain categories of personal information to third parties for their direct marketing purposes during the immediately preceding calendar year. To make such a request, please contact us as set out in the Contact Us Section, Attn: California Shine the Light Inquiry. This request may be made no more than once per calendar year.
Do Not Track
Some web browsers may transmit “do-not-track” signals to Website with which the user communicates. The Website does not monitor or identify “do not track signals” from your computer, and such signals will not impact the operation of this Website.
Information We May Collect Indirectly
Information collected automatically: We automatically collect and store certain types of information about your equipment, browsing actions, and patterns, as well as your use of the Website and Services, such as through the use of “cookies,” pixels and other tracking technologies. Examples of the type of information we may collect automatically include:
IP address of the device you are using
Device ID
Location of your device
Browser type
Internet service provider
Audio recordings when you make customer service calls for quality and training purposes
Video recordings from CCTV security monitoring
Content interaction information, such as files or content viewed, time spent viewing content, and download information
Information we collect automatically, does not personally identify you, but we may maintain or associate it with personal information we collect in other ways or receive from third parties.
We use the automatically collected information to help us to improve our Website and Services and deliver better and more personalized experiences with the Website and our Services, including by enabling us to:
Estimate our audience size and usage patterns
Store information about your preferences, allowing us to customize our Website and Services according to your individual interests
Speed up your searches
Recognize you when you return to our Website so that we can return you to where you were on the Website
See our cookie policy for more detail about information we collect automatically.
Cookies and Similar Technologies
We, as well as third parties that provide content or other functionality for our Website, may use cookies, pixel tags, local storage, and other technologies to automatically collect information through the Website. These technologies allow us to understand who has interacted with us and also help us to operate our Website and Services more efficiently. These technologies also help us deliver online advertising to you.
Cookies. Our Website uses cookies that fall into the following categories: Strictly Necessary, Functionality, Performance, Third-Party and Marketing and Advertising. For more information on cookies, please see our cookie policy.
Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded on the Website that collects information about users’ engagement on that web page. The use of a pixel allows us to record, for example, that a user has visited a particular web page
Interest-based advertising. We may permit third parties to use technologies on our Website to collect information about your device and your use of our Website to advertise products and services to you that are tailored to your perceived interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research. Such third parties act on our behalf, and we may grant them the right to use your information for their own purposes.
Analytics. We also may use Google Analytics and Google Analytics Demographics and Interest Reporting to collect information regarding visitor behavior and visitor demographics for our Website and to develop content. For more information on how Google uses your information, please see please see Google’s Privacy Policy, at https://policies.google.com/privacy?hl=en-US, and Google’s Advertising Policy, at https://policies.google.com/technologies/ads?hl=en-US.
Social Media. Our Website may include social media features, such as Twitter, Facebook, Instagram, LinkedIn, YouTube or other widgets. These social media companies may recognize you and collect information about your visit to our Website, and they may set a cookie or employ other tracking technologies. Your interactions with those features are governed by the privacy policies of those companies.
For more details on how we use cookies on our Website, please see our cookie policy.
Your Choices in Relation to Tracking and Online Advertising
Users can visit Ad Settings (google.com), https://adssettings.google.com, for more information about its settings
Users can visit Google Analytics Opt-out Browser Add-on Download Page, https://tools.google.com/dlpage/gaoptout, for information on how to opt-out of Google Analytics
To opt-out of third-party interest-based advertising from advertisers and third parties that participate in certain self-regulatory programs, please visit the Network Advertising Initiative, at https://thenai.org/opt-out/, and the Digital Advertising Alliance, at https://digitaladvertisingalliance.org/. Opt-outs are generally device and browser specific, meaning that you will need to opt-out on each device and browser you use. Please note, even if you opt-out of interest-based advertising, you will continue to receive ads, but they will not be targeted to your interests. Users of mobile applications may opt out of receiving targeted advertising in mobile apps through participating members of the Digital Advertising Alliance by installing the AppChoice mobile app, https://apps.apple.com/us/app/appchoices/, and selecting the user’s choices.
Users can manage their cookie preferences by utilizing the online cookie preference center.
Cookie Policy
Overview:
Cookies are small data files created by web browsers and downloaded onto your computer or other device when you access a website. Cookies help make your browsing experience with our Website more personal. Different cookies serve different purposes, such as recognizing your devices, storing information about your preferences, identifying the geographic location of a user, tracking browsing habits and preferences to deliver personalized advertising, recalling information entered on forms, login pages, shopping carts or other features of the Website, helping us understand how the Website is being used, and generally improving your browsing experience on the Website.
Categories of Cookies:
There are different ways to classify cookies, including based on when they expire or whether they are managed by us or a third party.
Persistent Cookies: Persistent Cookies stay on your computer or mobile device until you delete them.
Session Cookies: Session Cookies expire once you close your web browser.
First Party Cookies: First Party Cookies are those that may be managed by Route and originate from our Website.
Third Party Cookies: Third Party Cookies originate with service providers or business partners providing services on or through our Website, and can be used by these third parties to recognize your device when it visits other websites. Third Party Cookies may also be used for other purposes, such as analytics, advertising and social media features.
Why do we use cookies?:
We use cookies to learn how you interact with our Website and to improve your experience and provide you additional functionality on the Website. Certain things we do using cookies include subjects such as remembering your language preference, remembering Services you may have requested, and providing you with content and advertisements consistent with your interests.
What type of cookies do we use?:
Strictly Necessary:These cookies are necessary for the Website to function and cannot be switched off in our systems. Strictly necessary cookies are typically set in response to actions or services that you request, such as setting your privacy preferences, logging in, filling out a form, or putting items in a shopping basket. Strictly necessary cookies can also be used to manage sessions on load balanced servers or to ensure user requests are routed consistently to the correct server. You can set your browser to block these cookies or to alert you about these cookies, but some parts of the Website will not work if you select such settings.
Functional Cookies: We use functional cookies to remember the choices you make, such as your user name or text size. These cookies help to improve your experience on the Website by providing a more personalized service and enhanced functionality. For example, functional cookies remember where you are in a video so that you can start from that place when you return to the video. Functional cookies may be first party cookies managed by us, or third party cookies managed by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services on the Website may not function properly.
Performance Cookies: Performance cookies are sometimes called analytics cookies. We use these cookies to count visits and traffic sources so we can measure and improve the performance of our Website, including determining whether or not a user is new or returning, distinguishing users from one another, calculating new and returning visitor statistics. These cookies help us to know which pages are the most and least popular on the Website and to see how visitors move around the Website. For example, we use Google Analytics to help us understand how frequently the same people revisit the Website, how the Website is found (from advertising or referring websites), and which pages are most frequently viewed. All information collected through these performance cookies is aggregated and anonymous. This information is combined with data from a large number of other users to create an overall picture of Website use, and is never identified individually or personally and is not linked to any other information we store about you. For more information about Google Analytics, or how to opt out of Google Analytics cookies, please visit Google’s Privacy Policy and Opt out page. If you do not allow these cookies we will not know when you have visited our Website, and will not be able to monitor the Website's performance.
Social Media Cookies: We use social media cookies to enable features such as share/follow on social networks. These cookies are capable of tracking your browser across other sites and building a profile of your interests. These cookies may impact the content and message you see on other websites you visit. If you do not allow these cookies, you may not be able to use or see these sharing tools.
Third Party Cookies: Some of our webpages use third-party services or software, such as maps, online videos, or social networking features. Many of these services may set cookies on your device. These third party cookies help us enhance your Website experience and improve our services by tracking your online activity. We have no direct control over the information that is collected by these cookies. If you do not allow these cookies, certain features of the Website may not function or you may not be able to use certain sharing mechanisms provided by such third parties.
Tracking, Marketing and Advertising Cookies: We may partner with third party advertisers who may use tracking pixels that set cookies to assist with delivering online advertising relevant to your interests. We or our advertising partners may build a profile of your interests and show you targeted advertisements on other sites. You can opt out of almost all advertising cookies by updating your preferences on www.youronlinechoices.com or www.aboutads.info. These cookies do not directly store personal information about you, but they are based on uniquely identifying your browser and internet device. If you do not allow advertising cookies, you will not stop seeing advertisements—they just will not be tailored specifically to you.
Security Cookies: We use these cookies to help identify and prevent security risks. If you disable these cookies, the website will not function appropriately.
How Do Third Parties Use Cookies on our Website?:
We work with third parties to provide certain services on the Website. These third parties include: Facebook, Google (including YouTube, Analytics, Ads and Drive), Google Analytics, Microsoft, LinkedIn, Instagram, Squarespace, Salesforce, and Mailchimp.
Third parties may use their own cookies to collect information about your actions on our Website and/or the advertisements you click on. The third parties may use this information to deliver advertisements they believe are most likely of interest to you based on content you have already viewed. Third parties may also use this information to measure the effectiveness of certain advertisements. Route does not control such third party cookies. To disable or reject the third parties cookies, you should refer to their own websites and policies.
For more information on how some of our third party service providers collect and use information please refer to their privacy policies.
How do I Control Cookies?:
If you choose, you can set your browser to reject cookies or you can manually delete individual or all of the cookies on your computer by following your browser’s help file directions. However, if your browser is set to reject cookies or you manually delete cookies, this may alter your access and use of some of the pages and features on our Website.
You may also reject or block all or specific types of cookies from our Website by setting your preferences on our Website. You can change those preferences at any time.
You may also visit https://allaboutcookies.org/ or https://www.aboutcookies.org/ for details on how to delete, reject, or block cookies and for further information on cookies generally.
Security
To help protect the privacy and security of your personal information we use reasonable security measures, including administrative, technical, and physical measures. These measures help protect against loss, misuse or unauthorized access, disclosure, alteration or destruction of your personal information. Additionally, we provide relevant training to our employees about the importance of confidentiality and maintaining the privacy and security of your personal information.
While we do our best to protect your personal information, please be aware that no security measures are perfect or impenetrable. If you know or have reason to believe that your personal information has been lost, stolen, misappropriated, or otherwise compromised, please see the final section of this Privacy Policy for ways to contact us.
Retention
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, regulatory, accounting or reporting requirements and for purposes of our legitimate and regular business operations. We delete your personal information when it is no longer used for any business or legal purpose, or for such use as you have allowed.
Third-party Website
Any links to third-party Website on our Website are provided solely as a convenience to you. We do not endorse or make any representations about these Website or any products, materials, or services offered through those Website. Any personal information you provide on these third-party Website is subject to the privacy practices and policies of those Websites, and we recommend you review their privacy practices. We do not accept any responsibility or liability for the privacy practices or content of any Website or services that are not operated by or for us.
Changes to this Privacy Policy
This Privacy Policy may be updated periodically. If we make material changes, they will be posted to our Website. We encourage you to periodically review this page for the latest information on our privacy practices. As long as you continue to use the Website and Services, you agree to this Privacy Policy and any updates we make to it. We will not use your personal information without notice in a manner that is materially different than what we disclosed to you at the time the personal information was collected.
Contact Us
If you have any questions or concerns about this Privacy Policy, contact us at:
Route Consultant
5511 Virginia Way, Suite 400
Brentwood, TN 37027
Telephone: (629) 257-0265
Email: info@routecounsultant.com
Website: https://www.routeconsultant.com